AIPD

Advertising campaign

Advertising campaign for Associazione Italiana Persone Down (Italian Association Diversity-abled People) created with Antonio Natilla and Matteo Giampetruzzi. 
The idea in this campaign was to show that disability is not an illness. 
In this campaign we played with the word "malato" illness, because in Italian malato means being ill but also when someone is very passionate about something, so the idea we wanted to communicate was that these people don't have any kind of disease but they do are crazy about music just like you.